Social media marketing is a must in this century for any business, big or small, to grow to its full potential. In the US alone today over 90% of the population are using at least one social media platform or more and in the rest of the world there are over 3 billion people who use social networks, with more and more people joining every single day. That’s almost half of the world’s population. Every day the social media industry is growing and it’s not going to end anytime soon, and so your business has to take advantage of using these platforms. You can reach existing and potential customers easily and use social media as a fast, inexpensive and highly effective way to grow your business.